Media Prima to explore a venture synergistic opportunities with overseas production

Media Prima Bhd (MPB), Malaysia's largest integrated media company aims to increase cooperation with foreign production companies.

In order to further strengthen the content to be offerings to domestic and international audiences, their aims are to generating revenue from non-advertising sources.

Chief Executive Officer of its television network, Ahmad Izham Omar said, MPB will continue to seek synergies with overseas production by targeting several key countries, such as Japan, South Korea, Australia, Singapore and the Middle East, within three years.

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